Building brands, programs & the teams behind them.
Creative executive with more than 15 years of leadership experience, advancing from Creative Lead to Vice President, Creative Director and guiding creative teams through the growth of a national, multi-brand e-commerce business. I develop and oversee brand guidelines and creative output across digital and print, and build the processes and automation that scale team output and efficiency.
My current focus is heavily weighted in AI-enabled creative operations: enterprise-level use of OpenAI, Anthropic and Google platforms, with extensive LLM and generative AI testing and implementation. It rests on hands-on design work, from broadcast to brand to e-commerce, where I integrate a career of design experience into modern AI practice, because taste, process and judgment are what make these tools worth using. That work is governed: approved data sources, layered quality checks and human review at key stages before anything goes live.
- 01Designer Resource Allocation App
- 02Copywriting Automation Workflows
- 03Copy WYSIWYG Review & Approval App
- 04Data Extraction & Documentation App
- 05Graphic Versioning App
Selected work
Select a project to explore the full story and photo gallery.
Turn5 Corporate Headquarters
Design lead on the buildout of a 95K sq ft corporate headquarters in Paoli, PA, working with architects, construction management and engineering, and responsible for design decisions across the entire space.
Brand Development and Packaging
Logo systems, color standards and packaging for retail and product brands, from AmericanMuscle and ExtremeTerrain to MP Concepts and Stryke.
Turn5 Advertising
Conceived, built and launched a program that helps vendors generate awareness, drive traffic and convert to sales.
Go Topless Day®
Project lead for Turn5's largest annual charity event, a Jeep community event with hundreds of events across six countries that has raised over $1.8M for charity since 2019.
throtl Throwdown
An automotive festival with 10,000+ attendees and eight of YouTube’s largest automotive creators, from event branding and budget to helping execute the show.
Email Creative at Scale
Figma wireframes carried through to final creative, then versioned by vehicle to grow email output from tens a year to thousands.
These select projects are a small sample of a large, varied body of work built across a career in design. If you’d like to see or learn more: